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喜力“星”世界派對 HEINEKEN SILVER MISSION S

會創(chuàng)意主題展覽文化節(jié) 國潮 4年前 場地：世博船舶館

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項(xiàng)目品牌：Heineken

項(xiàng)目行業(yè)：酒精飲品

項(xiàng)目日期：2020-07-31 18:30 2020-07-31 21:30

項(xiàng)目地點(diǎn)：上海世博船舶館

項(xiàng)目名稱：喜力“星”世界派對 HEINEKEN SILVER MISSION S

Heineken Mission S completed with success in Shanghai, launching officially the new Heineken Silver beer!?

喜力星銀S計(jì)劃在上海圓滿完成，新品喜力星銀正式上市!

On Friday 31, July 2020, Heineken gathered over 1,700 guests to get onboard the Mission S to explore Heineken Star World and celebrate the new launch of Heineken Silver.

2020年7月31日，喜力邀請了超過1700位的探索者們，完成喜力星銀S計(jì)劃的任務(wù)去探索喜力“星”世界并慶祝喜力星銀的上市。

This summer, Heineken Star World has landed in Shanghai looking for explorers to take part in the Mission S, an immersive and multisensorial experience that awakens your adventurous and party spirit!

今年夏天，喜力“星”世界登陸上海，尋找探索者們一起參與星銀S計(jì)劃，用一場身臨其境的多重感官體驗(yàn)，來喚醒你的探索精神和派對激情！

First of all, the announcement of the Mission S was released on a dedicated mini program to select the guests to explore the futuristic?Heineken Star World.

首先，喜力星銀S計(jì)劃的任務(wù)在專設(shè)的小程序中發(fā)布，并在小程序上篩選探索者們?nèi)ヌ剿魑磥淼南擦Α靶恰笔澜纭?/p>

On the mission day, explorers were gathering at the entrance tunnel waiting for their turn to take their part in the mission.

任務(wù)當(dāng)天，探索者們紛至沓來，在入口處等待著去參與任務(wù)。

Finally getting in, the explorers could fully let their senses lead them to leave room to their imagination and experience the Future.

之后，喜力“星”世界帶給探索者們充分的想象力，去體驗(yàn)喜力“星”世界的未來感。

The next stage was certainly the highlight of the mission, the moment when to unlock Mission S and finally get a taste of it! Explorers were firstly briefed by the onboard crew before dive into the Silver Tower and unlock their access to the Heineken Star World.

下一個階段無疑是任務(wù)的亮點(diǎn)，是時候開啟喜力星銀S計(jì)劃任務(wù)并完成它了！探索者們先通過活動攻略了解這個探索的過程，然后進(jìn)入能量激活，銀庫探秘，星銀解鎖，最終進(jìn)入高光時刻，打開進(jìn)入喜力“星”世界的通道。

An immersive show inside the Silver Tower where the explorers could finally taste the freshness of the Heineken Silver!

享受著星銀解鎖內(nèi)的沉浸式表演，探索者們終于可以品嘗到喜力星銀的清爽口感！

Mission was finally completed! It was time to celebrate together inside the Heineken Star World with three airborne explorers: Tizzy T, Victor MA and Momoko JI!

任務(wù)終于完成了！是時候和三位喜力星銀探索官TT，馬伯騫和吉克雋逸一起齊聚喜力“星”世界慶祝了！

The dance floor was on fire under the sound wave and the light shows!

All explorers drink to each other and celebrate Heineken Star World and Heineken Silver!!

音樂聲浪澎湃，燈光幻彩閃耀，舞池里都充斥著熱浪！

所有的探索者們都互相干杯，慶祝喜力“星”世界和喜力星銀的上市！

As the leading agency for this amazing project, Havas Events is proud of having worked closely with the incredible Heineken teams! Four months of preparation and hard work from 200 awesome talents who made their best magic to bring to live Heineken Mission S event.

作為這個令人難忘的項(xiàng)目的主要代理機(jī)構(gòu)，Havas Events 團(tuán)隊(duì)為此感到自豪，并與喜力團(tuán)隊(duì)緊密合作！200多位杰出人才四個月的準(zhǔn)備和辛勤工作，竭盡所能，圓滿的創(chuàng)造了喜力“星”世界！

With over 1700 guests, Heineken Silver Mission S became a hot topic on Weibo and has generated more than 230 million topic reading, 306 million impressions?and 100 million of media value. Over 116 million viewers followed the show on the official live broadcast platform and through KOLs and celebrities channels.

1700多位賓客蒞臨，喜力星銀S計(jì)劃成為微博熱搜話題，話題閱讀量 2.3億，曝光量3.06億，高達(dá)1億的媒體價值。從官方直播平臺及達(dá)人渠道觀看的人次超過1.16億。

From concept idea development, design, production, content & video content, logistics and show direction, Havas Events Shanghai has once again shown its creativity and talents to bring to life such an amazing live event!

從概念構(gòu)思開發(fā)、設(shè)計(jì)、制作、視頻內(nèi)容、項(xiàng)目管理和展示方向，Havas Events Shanghai 再次展示了卓越的創(chuàng)造力和才華，給探索者們帶來了一生僅此一次的完美體驗(yàn)！