Food Network-?GUY’S GROCERY?

GAMES SHOW LAUNCH

美國(guó)美食頻道 《蓋伊雜貨鋪》游戲發(fā)布會(huì)

Seeking low-cost ways to attract media attention around the launch of Guy’s Grocery Games, Food Network challenged EventNext to think big and we did—literally. EventNext conceived and orchestrated Guy Fieri’s drive through Times Square and onto the set of Good Morning America in a giant, hot-rod shopping cart.The spectacle surpassed all media expectations, surprising thousands on the streets of New York and millions of viewers at home.??

為了尋找低成本的方式來(lái)宣傳《蓋伊雜貨鋪》游戲的發(fā)布，F(xiàn)ood Network向EventNext提出挑戰(zhàn)，讓我們大膽思考。從實(shí)際效果上看，我們做到了。

EventNext構(gòu)思并精心策劃了蓋伊·費(fèi)耶里（Guy Fieri）開(kāi)車(chē)穿越時(shí)代廣場(chǎng)，并用巨大的超市購(gòu)物車(chē)登上《早安美國(guó)》（Good Morning America）的場(chǎng)景，這一奇觀(guān)超出了所有媒體的預(yù)期，令紐約街頭的數(shù)千人和數(shù)百萬(wàn)的觀(guān)眾感到驚訝。??

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圖片來(lái)自網(wǎng)絡(luò)及品牌公開(kāi)信息，出處見(jiàn)品牌?

原文鏈接：https://eventnext.com/work/food-network/